Building in public

Solo founder · Product systems · AI

I turn product chaos into a clear build plan.

I’m Hovhannes. I’m building Product Clarity to help solo founders decide what belongs in v1, what can wait, and what each decision affects before more code gets written.

Product systems · AI-dev · Yerevan

Hovhannes in a paper-collage portrait beside the words From Chaos to Clarity
Current chapterIdea → launch

01 / About

Make the system clear before building it.

I turn messy product ideas into clear build plans.

Before the build starts, I pin down the audience, the smallest release worth shipping, and the decisions that affect everything else. You get one plan that both you and your AI tools can follow without guessing.

Product Clarity artwork showing Hovhannes, a connected roadmap diagram, and the phrase Turn product chaos into a connected build plan

02 / Current project

In development

Product Clarity

A planning system for solo founders who need the whole product to make sense before they build it. It keeps the audience, MVP, flows, roadmap, and technical decisions connected in one place.

PositioningMVPFeaturesPagesUser flowsRoadmapDependenciesTechnical structure

03 / My principles

Four rules I keep coming back to.

They keep the roadmap honest when a new idea sounds more exciting than the problem in front of me.

  1. 01

    Clarity before code.

  2. 02

    Build less. Make every part earn its place.

  3. 03

    Give AI the product context, not just a ticket.

  4. 04

    Every feature should solve a problem someone actually has.

04 / Building in public

What I’m learning as I build.

Honest notes on scope, product decisions, and the parts of AI-assisted building that get messy in practice.

05 / Contact

Need a clearer next move?

Bring me the messy version. In one focused sprint, we'll decide what to ship, what to leave out, and how the pieces connect.

From $300 One founder · one product · one practical plan

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